A WndrCo Gamble

Entertainment
July 29, 2017 0
At first I thought it would work.  It sounded brilliant.  It probably still is.  But with an initial investment of $2B for a project that doesn’t have either a determined production facility or a digital platform, [...]

YouTube Introduces VR180

Companies
June 28, 2017 0
YouTube made a great move and they may just help kick off a greater appreciation and adoption of virtual reality. They’re rolling out a new video 180 degree format, called Google VR180 and they’re bringing [...]
Media

Streaming overtakes cable

June 13, 2017 0
Fluent, an NYC marketing research and technology company that specializes in customized audience development via serving personalized ads, just completed a study that shows us just how much media consumption of Americans is changing.  Streaming [...]
Augmented Reality

Unity CEO John Riccitiello and his vision for the future

May 28, 2017 0
If there’s one company I’m going to be paying attention to, it’s Unity Technologies.  The software framework company dominates the virtual reality landscape with its namesake engine.  The San Francisco based company stands to be one [...]

Strategy

  • Spotify makes a move to video

    May 12, 2016 0
    Now it’s Spotify’s turn. That $1 billion they got in March helps.  Now the music streaming site is going to be offering a new video series with 12 episodes, each up to 15 minutes each. [...]
  • MoffettNathanson: Digital to overtake television in 2017

    September 11, 2015 0
    It’s a bold prediction, but Michael Nathanson of MoffettNathanson, a top media research firm, has come out saying that in 2017, the money spent on online advertising will eclipse that of television advertising.  I think [...]

Marketing

  • Skills needed, skills hard to find?

    May 23, 2016 0
    I captured this chart from a recent report from Business Insider.  What makes this very telling is that the three skill that are considered to be most critical for success are the most difficult for [...]
  • RNC makes a sound investment…perhaps because they had to

    May 23, 2016 0
    In what looks like to be a smart move, the Republican National Committee recently reserved a whopping $150,000,000 in digital video ad buys for the upcoming 2016 elections.  They’ll be targeting Latinos, women, millennials, and [...]

Technology

Politics

  • The Reality Caucus formulation shows that Washington is getting real

    May 5, 2017 0
    On Wednesday, five members of the US Congress announced the formation of the Reality Caucus which will examine the role of virtual reality, augmented reality, and mixed reality.  Informal caucuses are designed to give interested [...]
  • Pokemon Go is banned in Iran

    August 7, 2016 0
    An Iranian governmental body called the High Council of Virtual Spaces has decided to ban Pokemon Go within the country.  Why?  Security reasons. The council may be willing to change their mind if they are [...]
Spotlight: Ad Industry

A WndrCo Gamble

by Jonathan Trenn in Entertainment 0

At first I thought it would work.  It sounded brilliant.  It probably still is.  But with an initial investment of $2B for a project that doesn’t have either a determined production facility or a digital platform, [...]
Spotlight on: Media

A WndrCo Gamble

by Jonathan Trenn in Entertainment 0

At first I thought it would work.  It sounded brilliant.  It probably still is.  But with an initial investment of $2B for a project that doesn’t have either a determined production facility or a digital platform, [...]