Skills needed, skills hard to find?

I captured this chart from a recent report from Business Insider.  What makes this very telling is that the three skill that are considered to be most critical for success are the most difficult for employers to find… As a digital marketer, it’s great to know that the most important and desired skill…and that it’s hardest to find.  What I don’t understand, then, is why so many employers put more…

RNC makes a sound investment…perhaps because they had to

In what looks like to be a smart move, the Republican National Committee recently reserved a whopping $150,000,000 in digital video ad buys for the upcoming 2016 elections.  They’ll be targeting Latinos, women, millennials, and independents. Hillary Clinton’s super Pac has reserved a much smaller amount – $35,000,000.  That’s not an insignificant buy…but it’s going to be limiting if they have to compete later for ad buys in October. It’s…

Spotify makes a move to video

Now it’s Spotify’s turn. That $1 billion they got in March helps.  Now the music streaming site is going to be offering a new video series with 12 episodes, each up to 15 minutes each.  The shows will be covering music and culture…and it appears to be original programming.  They’ve been partnering with outlets like ESPN and MTV. So what does this mean?  I don’t know beyond that it’s yet…

MoffettNathanson: Digital to overtake television in 2017

It’s a bold prediction, but Michael Nathanson of MoffettNathanson, a top media research firm, has come out saying that in 2017, the money spent on online advertising will eclipse that of television advertising.  I think that’s a little too soon, but then again, Nathanson has been talking to ad execs, brand managers, and top TV people. There are several things that are pushing this forward.  One is that advertisers like…

Game plan for a (potential) new client…

So, I’m mentally putting together a digital marketing plan for a potential client.   They’re a team that’s nailing down final funds to create a pilot of a new TV “reality” series that will feature food, holograms, and feature the brother of someone famous. You know, the usual shit. The way I view it, digital is a major ingredient to the success of practically any significant brand today.  It shouldn’t be…

Corporate strategies missing link: your local people

Go into any mall near where you live or work.  Pop in a store or two.  Or twelve.  Ask a manager about their digital platform presences.  Not necessarily their company website.  But about their what’s going on on their Facebook page or what their tweeting about.  How many boards they have (if any) on Pinterest.  They won’t know of any digital marketing campaigns  that are currently in play.  They won’t…

Choosing one’s (biased) politics via newsfeeds.

In an article from last summer, Mashable points out how political and partisan digital native publications such as The Blaze and Upworthy are taking keen advantage and thus benefiting tremendously from Facebook’s algorithm changes of over a year ago.  Others that have had a substantial offline presence are capitalizing as well.  A major component of that is that it these type of political publications push content that has a strong…

Stella Artois Gives Beautifully Awkwardly

Stella Artois is one of my favorite beers.  They’ve been on YouTube for some time now.  This holiday season, they are running a series of themed videos called “Give Beautifully”.  Four of them, all with touching stories of a person giving a friend or a lover something that is inherently special. Can you guess the decade? #TBT #stellaartois #vintage A photo posted by Stella Artois (@stellaartois) on Sep 9, 2014…