Fluent, an NYC marketing research and technology company that specializes in customized audience development via serving personalized ads, just completed a study that shows us just how much media consumption of Americans is changing. Streaming media usage is now more widespread than cable.
That’s not necessarily a secret, but what stuck me is that the gap is widening. And it’s going to get wider. Currently, 67% of respondents in their survey now stream via services such as Netflix, Amazon Prime, and Hulu while 62% currently subscribe to cable. For millennials, the gap is pretty strong – 77% to 57%. Non-millennials – let’s not forget that we exist – favor streaming 65% to 62%.
It’s about cost, convenience, choice, and content. Four c’s. Breaking old habits ins’t hard in the digital age.