A WndrCo Gamble

July 29, 2017 Jonathan Trenn 0

At first I thought it would work.  It sounded brilliant.  It probably still is.  But with an initial investment of $2B for a project that doesn’t have either a determined production facility or a digital platform, […]

YouTube Introduces VR180

June 28, 2017 Jonathan Trenn 0

YouTube made a great move and they may just help kick off a greater appreciation and adoption of virtual reality. They’re rolling out a new video 180 degree format, called Google VR180 and they’re bringing […]

Streaming overtakes cable

June 13, 2017 Jonathan Trenn 0

Fluent, an NYC marketing research and technology company that specializes in customized audience development via serving personalized ads, just completed a study that shows us just how much media consumption of Americans is changing. ┬áStreaming […]