This report from Comscore tells us three things, none of which are unexpected. One is that millennials, even if their viewing habits don’t fully match it, show a strong preference for digital video over traditional […]
An Iranian governmental body called the High Council of Virtual Spaces has decided to ban Pokemon Go within the country. Why? Security reasons. The council may be willing to change their mind if they are […]
I captured this chart from a recent report from Business Insider. What makes this very telling is that the three skill that are considered to be most critical for success are the most difficult for […]
In what looks like to be a smart move, the Republican National Committee recently reserved a whopping $150,000,000 in digital video ad buys for the upcoming 2016 elections. They’ll be targeting Latinos, women, millennials, and […]
Now it’s Spotify’s turn. That $1 billion they got in March helps. Now the music streaming site is going to be offering a new video series with 12 episodes, each up to 15 minutes each. […]
This is interesting. Fairfax Inova Hospital, here in Northern Virginia, is taking the initiative of creating a ratings system that its patients can use to rate the physicians that are within the Inova network. Unedited. […]
It’s a bold prediction, but Michael Nathanson of MoffettNathanson, a top media research firm, has come out saying that in 2017, the money spent on online advertising will eclipse that of television advertising. I think […]
So, I’m mentally putting together a digital marketing plan for a potential client. They’re a team that’s nailing down final funds to create a pilot of a new TV “reality” series that will feature food, […]
Go into any mall near where you live or work. Pop in a store or two. Or twelve. Ask a manager about their digital platform presences. Not necessarily their company website. But about their what’s […]
In an article from last summer, Mashable points out how political and partisan digital native publications such as The Blaze and Upworthy are taking keen advantage and thus benefiting tremendously from Facebook’s algorithm changes of […]
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