This report from Comscore tells us three things, none of which are unexpected. One is that millennials, even if their viewing habits don’t fully match it, show a strong preference for digital video over traditional […]
I captured this chart from a recent report from Business Insider. What makes this very telling is that the three skill that are considered to be most critical for success are the most difficult for […]
In what looks like to be a smart move, the Republican National Committee recently reserved a whopping $150,000,000 in digital video ad buys for the upcoming 2016 elections. They’ll be targeting Latinos, women, millennials, and […]
It’s a bold prediction, but Michael Nathanson of MoffettNathanson, a top media research firm, has come out saying that in 2017, the money spent on online advertising will eclipse that of television advertising. I think […]
So, I’m mentally putting together a digital marketing plan for a potential client. They’re a team that’s nailing down final funds to create a pilot of a new TV “reality” series that will feature food, […]
Go into any mall near where you live or work. Pop in a store or two. Or twelve. Ask a manager about their digital platform presences. Not necessarily their company website. But about their what’s […]
Stella Artois is one of my favorite beers. They’ve been on YouTube for some time now. This holiday season, they are running a series of themed videos called “Give Beautifully”. Four of them, all with […]
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