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News Ticker
  • [ December 29, 2018 ] I’m mentioned in The Age of Surveillance Capitalism Business
  • [ September 28, 2017 ] Dreamscape: coming to a theater near you Business
  • [ September 28, 2017 ] Greenlight: Massive Growth for AR through 2023 Augmented Reality
  • [ July 29, 2017 ] A WndrCo Gamble Business
  • [ June 28, 2017 ] YouTube Introduces VR180 Business
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Marketing

Millennials will change video delivery and they’ll demand respect from brands

August 10, 2016 Jonathan Trenn 0

This report from Comscore tells us three things, none of which are unexpected. One is that millennials, even if their viewing habits don’t fully match it, show a strong preference for digital video over traditional […]

Skills needed, skills hard to find?

May 23, 2016 Jonathan Trenn 0

I captured this chart from a recent report from Business Insider.  What makes this very telling is that the three skill that are considered to be most critical for success are the most difficult for […]

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RNC makes a sound investment…perhaps because they had to

May 23, 2016 Jonathan Trenn 0

In what looks like to be a smart move, the Republican National Committee recently reserved a whopping $150,000,000 in digital video ad buys for the upcoming 2016 elections.  They’ll be targeting Latinos, women, millennials, and […]

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MoffettNathanson: Digital to overtake television in 2017

September 11, 2015 Jonathan Trenn 0

It’s a bold prediction, but Michael Nathanson of MoffettNathanson, a top media research firm, has come out saying that in 2017, the money spent on online advertising will eclipse that of television advertising.  I think […]

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Game plan for a (potential) new client…

February 23, 2015 Jonathan Trenn 0

So, I’m mentally putting together a digital marketing plan for a potential client.   They’re a team that’s nailing down final funds to create a pilot of a new TV “reality” series that will feature food, […]

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Corporate strategies missing link: your local people

December 26, 2014 Jonathan Trenn 0

Go into any mall near where you live or work.  Pop in a store or two.  Or twelve.  Ask a manager about their digital platform presences.  Not necessarily their company website.  But about their what’s […]

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Stella Artois Gives Beautifully Awkwardly

December 3, 2014 Jonathan Trenn 0

Stella Artois is one of my favorite beers.  They’ve been on YouTube for some time now.  This holiday season, they are running a series of themed videos called “Give Beautifully”.  Four of them, all with […]

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  • I’m mentioned in The Age of Surveillance Capitalism
  • Dreamscape: coming to a theater near you
  • Greenlight: Massive Growth for AR through 2023
  • A WndrCo Gamble
  • YouTube Introduces VR180
  • Streaming overtakes cable
  • Unity CEO John Riccitiello and his vision for the future
  • The Reality Caucus formulation shows that Washington is getting real
  • Behind the scenes battle has big implications
  • Disney gets on base through a deal with MLB
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