I’m mentioned in The Age of Surveillance Capitalism
Just got word that I’m mentioned in this upcoming book, The Age of Surveillance Capitalism. Haven’t read it yet but it may be out of context. Either way, it was about a disaster someone else […]
Strategy
YouTube Introduces VR180
YouTube made a great move and they may just help kick off a greater appreciation and adoption of virtual reality. They’re rolling out a new video 180 degree format, called Google VR180 and they’re bringing […]
Disney gets on base through a deal with MLB
Looks like Disney has made a play to enhance it offerings for video streaming by investing $1B in Major League Baseball Advance Media’s BAMTech. That’s one third of the current estimate value of the service. […]
Spotify makes a move to video
Now it’s Spotify’s turn. That $1 billion they got in March helps. Now the music streaming site is going to be offering a new video series with 12 episodes, each up to 15 minutes each. […]
MoffettNathanson: Digital to overtake television in 2017
It’s a bold prediction, but Michael Nathanson of MoffettNathanson, a top media research firm, has come out saying that in 2017, the money spent on online advertising will eclipse that of television advertising. I think […]
Game plan for a (potential) new client…
So, I’m mentally putting together a digital marketing plan for a potential client. They’re a team that’s nailing down final funds to create a pilot of a new TV “reality” series that will feature food, […]
Corporate strategies missing link: your local people
Go into any mall near where you live or work. Pop in a store or two. Or twelve. Ask a manager about their digital platform presences. Not necessarily their company website. But about their what’s […]