I’m mentioned in The Age of Surveillance Capitalism
Just got word that I’m mentioned in this upcoming book, The Age of Surveillance Capitalism. Haven’t read it yet but it may be out of context. Either way, it was about a disaster someone else […]
Articles by Jonathan Trenn
Dreamscape: coming to a theater near you
Dreamscape Immersive is a company I’ve been watching for several months now. They haven’t developed their website beyond a placeholder page because their offering aren’t ready yet, but all that means is that the present […]
Greenlight: Massive Growth for AR through 2023
Greenlight Insights is saying that revenue from augmented reality (AR) is going to explode from being $3.4 billion in to $36.4 billion just four years later in 2023. That’s an 1100% increase. Most of the […]
A WndrCo Gamble
At first I thought it would work. It sounded brilliant. It probably still is. But with an initial investment of $2B for a project that doesn’t have either a determined production facility or a digital platform, […]
YouTube Introduces VR180
YouTube made a great move and they may just help kick off a greater appreciation and adoption of virtual reality. They’re rolling out a new video 180 degree format, called Google VR180 and they’re bringing […]
Streaming overtakes cable
Fluent, an NYC marketing research and technology company that specializes in customized audience development via serving personalized ads, just completed a study that shows us just how much media consumption of Americans is changing. Streaming […]
Unity CEO John Riccitiello and his vision for the future
If there’s one company I’m going to be paying attention to, it’s Unity Technologies. The software framework company dominates the virtual reality landscape with its namesake engine. The San Francisco based company stands to be one […]
The Reality Caucus formulation shows that Washington is getting real
On Wednesday, five members of the US Congress announced the formation of the Reality Caucus which will examine the role of virtual reality, augmented reality, and mixed reality. Informal caucuses are designed to give interested […]
Behind the scenes battle has big implications
There are behind the scenes battles going on right now that most of us don’t see but they will affect the financial health of media companies, the user experiences that we all have on social […]
Disney gets on base through a deal with MLB
Looks like Disney has made a play to enhance it offerings for video streaming by investing $1B in Major League Baseball Advance Media’s BAMTech. That’s one third of the current estimate value of the service. […]